Over the last two months, internet usage has skyrocketed.
- People are looking to connect with others virtually (Source)
- 80% of consumers in the U.S. and UK say they consume more content since the outbreak (Source)
- People are spending 20% more time on apps than normal (Source)
But what does this mean for search engine optimization? It means NOW is the time for you to keep plugging along with your efforts. These numbers highlight that there is significant opportunity for you to connect with your audience – online – right now! In addition, with budget cuts and business model changes in almost every industry, there are fewer people in the market right now!
A business that is highly visible to consumers searching in Google will be in a better position to provide services and/or products now! In addition, those businesses will increase brand awareness for those in the research phase, allowing for sales down the line as well.
If you aren’t sure you have the budget to invest in a robust SEO program right now, we understand. Here are some tips for you to consider during your free time:
Update your website content
Are you a retail business? Gym? Restaurant? If you have changed any of the services you offer, make sure that is reflected on the website. Curbside pickup, virtual training, free delivery – all of this should be highlighted on your website.
Bonus points if you add these details into your Google My Business profile as well! (More details below!)
Keep your local presence strong
Google My Business is an excellent tool for you during this time. Change your hours and services/products on your profile, giving Google as much information as you can. This helps Google build trust in your business, which does impact search rankings.
Reviews, reviews, reviews
Do you have an extra 5 minutes per day? Ask for a review! Reach out to past clients, current customers, anyone who you think would be willing to say a few kind words. If you need help crafting the language to request a review, let us know!
Starting a blog and creating content about your business is a great way to invest in yourself and the future. Share the content on your social media pages and in your newsletter, ask your partners to link back to your best blog posts. If you want to take it a step further, we can optimize the posts for you!
Another important reason to continue with search engine optimization efforts right now: you will retain your overall visibility when things get back to normal. Others who paused will be playing catch up!
If you focus on these details, you WILL find opportunity for yourself, even throughout these challenging times. Need help? Want to run your strategy by us? No problem! Give us a call and we would be happy to discuss!