Promotional marketing can be extremely effective!
If you’ve been reading our blog, you have heard us talk about why people love promotional items, the benefits of promotional items and more! Even so, many people are unaware of the business results that promotional items can drive!
Studies have shown that when asked what types of advertising they like best, consumers under 55 prefer promotional products. We have also seen studies that state consumers are nearly 2.5x more likely to have a positive opinion of promotional products compared to other forms of advertising.
Before you jump into the world of promotional item marketing, we thought we would offer a few quick tips to keep you on track.
Know your audience
Giving an audience of teenagers a pen is probably a bad idea. Giving them a pop socket, that’s a great idea! Conversely, giving an audience of 65 year olds a pop socket, try again. We recommend you try an umbrella. 59% of Baby Boomers keep promotional umbrellas they receive for 2+ years!
Understanding your audience and what they want is IMPERATIVE.
Know your brand
We always recommend that clients work with us to brainstorm promotional products that relate back to your brand. A tech company might be a better fit for a power bank (41% of consumers use a promo Power Bank once a week or more often) and a construction company is probably a great fit for Carhartt apparel.
We understand that is not always the case, but we have a team of dedicated employees who can help you brainstorm for every promotional item need!
Simplicity is key
We love exciting promotional strategies, but at the end of the day, starting with a simple but useful item is better than nothing. 85% of recipients remember the advertiser who gave them a promotional item!
Don’t forget about lead time
Unlike social media campaigns, we need some time to print and ship your promotional products. While we can always work on a rushed schedule, the key to saving money in this industry is to plan ahead!
At the end of the day, the most important thing is driving business results. And the statistics make it clear that the right promotional item strategy can help do that! Give us a call or contact us today for more information on how a promotional item strategy can help improve your business results.