Many of our clients started with a dream to draw more people to their website, a story that I am sure many of our blog readers can relate to. In almost every case, we started with simple strategies to increase their digital presence. 

Now, it’s your turn to implement the same digital marketing strategies, perfect for beginners! The purpose of this blog post is to equip you with the knowledge and tools you need to get started.

Social media marketing

As an agency, one of our favorite things to handle for clients is social media. And why wouldn’t it be – social media has allowed us to generate millions of dollars in revenue for clients over the years. We handle everything from creating a content calendar to running paid ads across platforms – this is the fun stuff!  

Let’s answer your questions right off the bat:

  • What social media platform should we be on? Whichever platform your audience is on! If you have done your research, you know who your audience is and what platforms they are spending their time on. For example, a B2B company will likely have more luck on LinkedIn than they would on TikTok. We suggest you select 1-2 platforms and grow from there! 
  • What the heck should I post and when? Use your insights to make informed decisions! Every platform has their own analytics data for business accounts – you should be using that data to drive your strategy and pivot when it makes sense. 

Video content

Did you know that in 2020, 96% of consumers increased their online video consumption, and 9 out of 10 viewers said that they wanted to see more videos from brands and businesses. As 2021 wraps up, it is predicted that the average person will spend 100 minutes PER DAY watching videos online. That is almost 2 hours! 

We recommend adding video content creation to your marketing strategy for 2022. Learn more about our top tips for video creation. 

Content Marketing

We remember creating our first deck about content marketing back in the early 2000’s. Content is King was the headline on almost every slide! Funny thing is, that is still true! 

Content marketing is a strategic approach to create and distribute valuable and relevant content to your audience. Ultimately, the goal of content marketing is to drive profitable action! For example, right now you are reading a piece of CONTENT MARKETING from The Markey Group! If you have a blog, then you can also provide valuable information to your audience. There is so much content and information available today for consumers, make sure you are the one providing them with the best information. 

Need help with a content marketing strategy? Give us a call! Want to tackle it on your own? Remember these two things:

  • Help your audience and draw them into your brand with free, valuable content.
  • We recommend writing with your audience and search engine optimization (Google) in mind. 

Email Marketing

Email is an excellent way to communicate with your existing customers and keep your prospective customers in the loop as well. Here are some examples of different email marketing tactics you can use, today: 

  • Implement a Welcome Drip Email to every new subscriber and/or customer.
  • Send weekly or monthly newsletters with valuable information or updates, sales and offers. This is a great place to link to all of the content you have been creating on social media and your blog! 
  • Create a drip sequence of emails that send to subscribers based on certain actions your subscribers have or have not taken. For example, if a user visits a product page three times without purchasing, trigger an email to them! 

I read the tips, now what? 

Please feel free to give us a call to talk through your options and help you prioritize the next steps for your business! Digital marketing is so exciting and we promise you will see results quickly!