As we enter the halfway point of the first month of 2022, many of our clients are in the process of evaluating marketing plans and finalizing budgets for the upcoming year. And like every year, there is so much to consider! 

After speaking with many clients, it feels like 2022 is going to be a time for companies to identify effective and innovative ways to create awareness and conversions for their brand. Let’s take a look at the top 3 innovative digital marketing trends for 2022 and how they can help you drive awareness and conversions:

1. Video 

Video isn’t necessarily NEW – but the focus on video on almost every platform is. Driven by the wildly successful TikTok, many social platforms are putting a larger priority on video content within their algorithms. In addition, it is assumed that Google understands that sites with video are more compelling and will push them higher in the search results.

What does this mean for you? You have to use video. You just have to!  Whether you decide to create videos with customer testimonials, FAQs, product use cases or sales pitches – we just really want you to get started. Need help? Tell us! We will get you moving in the right direction. 

2. Content Marketing

See what we did there? Content Marketing isn’t a new trend either! But, it’s more important than ever. 

You need a content strategy for many reasons, the least of which include:

  • SEO – A cohesive content strategy allows you to create content that shows your expertise and authority to Google. 
  • Traffic – Content gives you a reason to drive people back to your website, be it in an email or on social media. 
  • Awareness – Really good content becomes sharable, driving impressions, reach and ultimately brand awareness and leads. 

We can provide direction on how to get started and how to take your content marketing strategy to the next level! Just let us know! 

3. Personalized Marketing

Are you onto us yet? This is also not new or innovative this year, but it is VERY IMPORTANT. Did you know that 90% of consumers say that they appreciate targeted advertising based on their individual search habits? What used to be “creepy” is now convenient and preferred by many people. 

What is personalized marketing? Remember that sweater you added to your cart last week but didn’t buy? I bet you’ve seen it on Instagram or Google since then! 

All businesses, especially B2C, can benefit from using the targeting capabilities available to target the right person, at the right time, with the right message.  

Give us a call if you want to explore your options or even just confirm your website is set up to get started with this type of marketing. 

If you’ve learned anything from this blog post, it’s that there will always be NEW and INNOVATIVE trends to try out. And we think you should try those things! But, some of these tried and true tactics are still (some would argue more) important! Cheers to a successful year of trying new things for your business!