Promotional products have been used as a cost-effective marketing tactic for years.
If you think about it, you probably have promotional items that you own and love as well.
According to a study by PPAI, 94% of people remember where they received a promotional product gift. The study reveals that 83% of consumers like to receive promotional products, meaning this is one marketing tactic that benefits the recipient (your target audience)! And promotional products have staying power – 58% of the surveyed consumers said they keep the gift items from one to four years.
Read on to better understand what promotional products are and how you can best incorporate them into your marketing strategy.
What are promotional products?
As defined by PPAI, promotional products are useful and tangible items imprinted with your name or logo.
Promotional products are an incredibly powerful marketing tool, they allow you to connect your brand with your target market. As one of the only forms of advertising that allows your consumers to interact with your brand on a physical level, promo products create a more memorable and lasting experience.
But do promo items work?
Yes! We could sing the praises of this marketing tactic all day long, but we will let the statistics do the talking:
- 85% of the recipients do business with the advertiser on the product.
- In the U.S, 8 out of 10 consumers have one to 10 promotional products
- 89% of consumers can recall the advertiser even two years after receiving a promotional product.
- Adding a promotional product to the media mix increases the effectiveness of other media by up to 44 percent.
- Promotional products draw as many as 500 percent more referrals from satisfied customers than an appeal letter alone.
See, they work!
What is the best way to get started with promotional products?
If you want to get started with promotional products, the first thing you should do is give us a call! Working with a promotional item consultant will ensure you get the best price and the best products, plus we love to brainstorm ideas for any budget.
The most important thing is selecting the right product for your audience, and we can help you do just that. From water bottles to Apple AirPods, promotional products come in all shapes, sizes and colors. We have years of experience in selecting the most thoughtful and relevant products to create a brand experience that will make an impact.
How do I get started?
Ready to move forward with a marketing strategy that works and also benefits your clients? Send us a message today!
You can also read about some of our favorite promotional products to help spark some ideas: