Before you can convert anyone with your Facebook ad, you have to start by slowing their scroll on the timeline. 

We believe that great ads will:

  • Catch the attention of your audience
  • Educate your audience about who you are and what you are selling
  • Drive conversions

Today, we are going to walk you through tips and tricks for making sure your ad catches the eye of your target audience. 

Use The Right Images

As with any ad, the images you use represent your brand, so it’s important that you are using carefully-selected or custom-made images that grab your readers’ attention and tell a story about your brand or product.

If you plan to use a static image in your ad, there are certain things you can do to make them stand out. Here are some of our favorite tips:

  • Use a high quality image 
  • Give the image a clear focus 
  • Choose an image that is organic to Facebook and the timeline 
  • Crop images to a square size to ensure they can be used on all devices and platforms
  • In the past, Facebook had a rule that your image couldn’t contain more than 20% text. While this is no longer the official rule, our unofficial testing shows that images without text or logos ALWAYS perform better than those with images and logos. 

Not everyone is a great photographer and graphic designer, and hiring specialists can be pricey. So what’s a small company to do? Luckily, there are affordable options available. If you decide to create your own visuals, we recommend using one of the following tools:

  • Canva – This tool is good for everything – Social images and graphics, email graphics, etc. 
  • InShot – This is a mobile app that lets you edit video quickly and easily on the go.
  • Clipomatic – This mobile app can trim your videos down.
  • Facebook – Facebook creates slideshows and videos out of images – they do a great job!
  • The Markey Group – We have designers on staff who can bring your vision to reality. 

Try Video

If you have had success with a specific ad type and image, take it to the next level by adding a video! We recommend a horizontal video placed within a square canvas, with a colored background, large headlines and subtitles at the bottom. 

Don’t stay married to one thing

We always recommend that our clients use a mix of videos and images for every ad to best understand the visuals that your audience is going to respond to. More options running allows for more optimization options – allowing you to feel confident you have maximized your ad spend. 

A great Facebook ad design helps you attract attention and tell a story. Each of these tips can help you do that, but it’s your job to put them together in the best way possible for your product or service. Not to mention, It’s important to remember that design is not the only element that makes an ad work. Great ads also require engaging copy and a solid overarching advertising strategy to really deliver results. If you need help pulling it all together, let us know and we can get you started! 

What types of visuals do you use in your Facebook ads?