Today? Yes, today!
If you can carve out 30 minutes, these simple tips will help to improve your social media profiles. We even broke down how your time should be spent – so easy!
Check your bio! (5 minutes)
What does your social media bio say? Each platform provides a different opportunity to show off your brand voice.
For example, Instagram and Twitter offer a small space for a few lines about your business. Facebook and LinkedIn offer multiple places for you to tell a story about your brand, products and services.
Take advantage of this space on each platform!
Engage with your audience. (10 minutes)
Logging in to post something new every single day and then signing out until tomorrow is not going to get you anywhere. With the ever-changing algorithms, audience engagement is paramount. Respond to comments, retweet good information, share user generated content and be present on the social channels.
This one is tricky, because it is not a one and done task. Set aside time to engage with your followers on a regular basis.
Build trust. (5 minutes)
In a recent BrightLocal survey, it was revealed that 85% of consumers trust online reviews as much as their friends’ and families’ recommendations. This is just one reason why reviews are crucial to your success.
We know you are probably earning excellent reviews on Google, but don’t forget about Facebook! Make it effortless for your clients to leave a raving review on Facebook by providing them a direct link to your page.
This is easy to get started! Think of the last five clients you spoke with, and ask them for a review! Now get in the practice of doing this weekly or monthly and watch those 5 stars pour in! Bonus: shoot us an email and we’ll even send you a template you can personalize and use as your own!
Check your images. (5 minutes)
Are you still using your logo as a profile photo? Great, but maybe it could be better. Think through your options and make sure the photos you have for both the profile and cover image make sense, across all platforms.
Spread the word! (5 minutes)
Engagement is crucial for success in the social media space. The more followers you have, the more engagement you will receive. Don’t forget to promote your social media pages! Remind your prospects and customers to check them out, add links to your email signature and make sure they are accessible from your website too!
Do you have more than 30 minutes to really make an impact? Contact us today and we can provide more robust suggestions to help you maximize your social media presence!