Years ago, digital marketers would say “content is king” when it came to conversations about SEO.
And it was true! The more content you have on your website, the more opportunity there is for optimization and the potential to rank. That meant content was essential for SEO success.
In 2019, we still believe that content is king! Not just for SEO, but for all digital marketing. Content is really the forefront of almost all digital marketing strategies, as it becomes a crucial element that reaps big rewards when used correctly.
Here are a few reasons why content is still paramount in today’s digital world.
Search Engine Optimization
As we mentioned earlier, creating high quality content on your blog or website allows you to rank higher, for a few reasons.
- The more content you have, the more opportunities for you to rank for relevant search terms.
- Higher ranking websites typically receive more qualified traffic, which equates to higher time on site, a ranking factor.
- Producing content shows authority and relevancy to the search engines, both of which are crucial for SEO success.
One way to capitalize on content opportunities is to create a site blog!
Did you know that less than 2% of a business’s followers on social media actually see their content? It’s a tough world out there!
Creating exciting and engaging content is the best way to increase that stat. As people begin to engage with your content, you are sending signals to the social platforms, which forces them to show your content to more people.
What is the point in investing in content if it’s not going to execute and engage your followers?
Content is typically created to add value for your consumers. Are you a real estate agent? Create content about prepping your house for sale or selecting the best real estate agent.
In doing so, you are solving a problem for prospects, adding value and beginning a relationship. Relationships generate leads!
In today’s day and age, people are busy. They are doing two things at once; for example, watching TV while on their phone. Your goal as a brand is to get in front of them in as many ways as possible.
Make it easy for yourself and your prospects by delivering similar messaging in different channels. Repurpose a blog post to be a header for your weekly newsletter. Create a social media post to link to a blog. You get the point – repurposing content is a great way to maximize value and hammer your message home.
Every digital need has content associated with it. Be creative and modify things to your advantage!
Need help with a content strategy? Contact us to discuss!