Think social media is dying? Think again!
For years, social media has been a game changer.
Specifically from the digital marketing side, social media has really changed the way brands use digital media as a part of their overall marketing strategy. Many people have been wondering when social is going to lose steam, but we can say with confidence that it’s not going anywhere anytime soon.
If you consider usage habits of the general public – people LOVE social media!
Not only does social media literally keep people up at night, it is also a cure for boredom, killing time and of course, a way to escape the realities of everyday life.
The average person spends 116 minutes a day (nearly two hours) on social media! That is almost 10% of your day!
Here are a few more crazy social media statistics:
- 5 million brands are advertising on Facebook. Source
- More than $35 billion dollars were spent on social media advertising in 2017. Source
- Ad spend on social media is on pace to outgrow TV ad spend for the first time this year.
- In 2012, the average internet user had three social media accounts–now the average is closer to seven accounts.
- Social media users aged 55-64 are more than twice as likely to interact with branded content than any other age group. Source
- 50% of millennials use the internet to research products before purchasing.
These stats show just why social media is such a powerful marketing tool for businesses of all sizes.
It’s cost effective, making it the perfect way for brands to build awareness, customer engagement and of course drive traffic back to your website.
The Markey Group has experience creating digital marketing strategies, and our passion is using social media to help small businesses grow. Please call us today for help in this arena; you don’t want to miss out on taking advantage of everything social media has to offer your business.
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