Instagram’s Shift to Video
Earlier this month, Adam Mosseri, the Head of Instagram, announced changes for the app. His statement said that the app [...]
Case Study: Strategic Digital Marketing Program Drives Business Impact
Creating and implementing an integrated marketing plan is no small task. That said, it is our favorite kind of project [...]
Google My Business features that you should take advantage of
Over the last year, Google has rolled out several new features and attributes in Google My Business (GMB). If you’re [...]
How the Apple iOS 14 Release May Affect Your Facebook Ads and Reporting
Ch-ch-ch-changes. Facebook has announced that businesses who advertise on mobile apps, as well as those that optimize, target, and report [...]
Optimizing Facebook Ad Creative for Better Results
Before you can convert anyone with your Facebook ad, you have to start by slowing their scroll on the timeline. [...]
What is a Facebook pixel and why do you need one?
If you’re using Facebook ads, there’s one key tool you should start using right away to get the most out [...]
3 Tips for Successful Social Media Marketing
Social media marketing can be a powerhouse for any business - both from a branding perspective and also from the [...]
Driving value from simple data points
We are living in a world of BIG data. Large companies have access to data points that can help drive [...]
Facebook Business Suite: What you need to know
What Is Facebook Business Suite? Over the last 8 years, marketers have been searching for a better way to use [...]
Farewell Broad Match Modifier
Have you heard the big news from Google? Last week, the search engine giant announced they are phasing out the [...]