Promotional products are tangible items branded with your name, logo or message designed to increase brand awareness among consumers.
Promotional products are an incredibly powerful marketing tool. As one of the only forms of advertising that allows consumers to interact with a brand on a physical level, promotional products often create a more memorable brand experience.
We are willing to bet that you have given or received promotional items in the last few months. If they are a part of your marketing strategy, we have two major tips to consider to ensure you are maximizing the value of your investment:
#1: Customize promotional products for your audience
From pens to water bottles to wireless headphones, promotional products come in many shapes, sizes and colors. If you can see or touch it, it’s most likely available as a promotional item.
While this can be overwhelming, if you point us in the right direction regarding budget and/or audience, we will do the heavy lifting and narrow it down for you.. Having access to so many options allows you to customize your promotional marketing campaign to be extremely relevant to your audience.
Here are some ideas of customized promotional products for your audience:
- Grocery Store: Branded grocery bags as a gift to your top shoppers
- Fitness Center: Reusable water bottles for everyone who visits the facility on Earth Day
- Tech: Apple AirPod replicas
- Real Estate: Google (Welcome) Home or Wi-Fi Smart plug
- Service oriented industry: Modestly crafted personalized stationery or thank you’s
- Construction/Commercial industry: Branded Patagonia or outerwear
#2: Be memorable and stay connected to create brand experiences that last
Every single day you hear about a new brand, product, non-profit or community event.
Today’s consumers expect brands to reach them on a personal level. What better way to connect with consumers at these events than with promotional products? When you can be innovative to create brand experiences, this is where the exciting results come in!
Case in point: A technology client of ours was looking for a creative way to build brand awareness among prospective clients. We worked in tandem with the client to create a multi-touchpoint program that included a direct mail piece, a sales call follow up and a confirmation meeting.
Why was this campaign different? A branded remote controlled car was sent to a list of 100 prospects with a note that urged recipients to schedule an informational meeting, where the remote control for the car would be delivered.
The client saw a 322% return on their investment, all from an innovative promotional campaign.
Looking for ideas for your business? Give us a call, we LOVE to brainstorm!