Have you considered creating a social media content strategy?

We fully believe that every digital marketer needs one to be successful, especially in today’s competitive age. Not to mention social media platforms’ ever-evolving algorithms!

Here are just a few benefits of developing a successful social media content strategy:

  • Helps you create engaging content, in less time.
  • It will help you stay on course with latest trends and algorithm shifts.
  • Enables you to maintain consistency across different social channels.
  • Gives you a leg up on the competition (at least, the ones without a plan in place!)

How can you create a social media marketing content strategy?

Now that you know WHY you should create a strategy, we can help you get started with these tips and guidelines for success.

#1 Establish your social media goals & objectives

Every good plan starts with acknowledging your goals and objectives. As you begin to outline your goals, make sure they are measurable and attainable; after all, you don’t want to set yourself up for failure! Example goals might include:

  • Increase brand awareness (impressions)
  • Increase reach of social media content
  • Grow your community
  • Increase traffic back to your site

#2 Identify the best social media platforms for your business

There are so many different social media platforms that you can choose to focus on today. We applaud businesses who can run them all successfully. But our advice: start with one! Once you master it, you can move on to the next one.

We typically recommend starting with Facebook, but the decision really depends on your business model. Give us a call if you want to discuss your options!

#3 Finally! Create that social media content calendar

Now that you have your goals and platforms laid out, it’s time to start working on the final piece – the content calendar! The calendar should include:

  • How frequently will I be posting to each social site?
  • At what times will I be sharing content for maximum engagement?
  • What types of content will resonate with my target audience?
  • What topics will my readers love to engage with?

In conclusion, there are many elements to consider when developing a social media marketing content strategy to grow your business. Once this framework is complete, creating content becomes a fun and streamlined process!

This is work that we LOVE handling at The Markey Group. Please give us a call for help in creating a content strategy, or help populating your various social media platforms with engaging, exciting content!