Digital marketing can feel overwhelming, we get it! With so many options out there it may be hard to know where to start or what to do next.

Our suggestion? Show your business some love with these quick tips to audit your digital marketing progress!

  1. Visit your website… from your cell phone!

We know, you check your website regularly from your desktop. That said, most websites receive a generous amount of traffic from mobile devices! Ensure that your site is set up for success with pages that are mobile optimized.

  1. Google your business

It sounds silly, but it’s really important! Plus, it’s the easiest way to understand how consumers view your brand based on their search results. Look for bad reviews, outdated information and old images.

  • See a wrong phone number or an outdated image? Updating your existing Google My Business profile should help you take care of any issues you see.
  • Bad reviews got you down? Contact us for help creating and implementing a review strategy to improve your overall score.

  1. Google your competitors

It’s tough to think about your competitors and what they are doing online, but still very much worth the time and effort!

We recommend googling your top three competitors on a regular basis, actually. Do they have positive reviews, better images, show up for more terms? Use that as motivation to improve your efforts on the digital side.

Bonus points if you do the same on their social media as well. Which leads us to the last suggestion…

  1. Stalk yourself on social media

Visit every single social media page and check for some of the same items discussed above – is your profile image solid? Are the reviews positive? Do you have any unread messages or comments you should focus on responding to?

While you are in there, make sure your settings are correct and that an email is sent to you whenever someone sends you a message, mentions you on social, etc. You don’t want to lose out on business opportunities that come from social media!

So, now that you have completed our recommendations, what have you learned about your business? Drop us an email and let us know!

We are dedicated to fulfilling our mission of accelerating business impact through a disciplined marketing approach. If you are interested in learning how we can use digital marketing tactics to do that for your business, contact us today!