Website Design Increases Leads

There are typically various goals for a website redesign, some of which may include:

  • Creating a more user-friendly experience
  • Updating a company’s online presence
  • Increasing lead flow
  • Improving SEO

Here at The Markey Group, website updates are carefully planned, integrated, and then launched to achieve specific objectives for each client.

Most recently, we had the opportunity to redesign and develop an updated website for the financial institution MP Star Financial.

MP Star Financial was looking to develop an updated website in an effort to achieve all of the goals mentioned above. Based on the information learned in the first phase of the redesign stage, what resulted was a streamlined and simplified experience for both current and prospective clients.

Results

In the first month that the website was live, several positive outcomes occurred:

  • 98% increase in total traffic YOY
  • 120% increase in organic search traffic YOY
  • 167% increase in leads YOY

These results were directly related to improvements made to the website’s overall design. Most specifically, the homepage is much more user-friendly, which has led to increases in search results and customer leads.

Contact The Markey Group

A fresh, user-friendly website is just what your company needs to improve overall search rankings and boost lead flow. Contact us today, we would be happy to help design and customize a website that is easy to navigate and will also help build your brand’s awareness online.