Facebook Changes Algorithm

Facebook News Feed has been updated in order to better emphasize ‘authentic’ and relevant content. What exactly is an ‘authentic’ post? Facebook has worked to define this by identifying posts that are not authentic. Facebook writes: “If page posts are often being hidden by people reading them, that’s a signal that it might not be authentic.”

‘This strategy not only combats ‘fake news’, but will also improve the likelihood of higher engagement on posts that are timely and receive high amounts of likes, comments and shares.

What These Changes Mean for You

‘Authentic’ content and videos will possibly rank higher on users’ News Feeds as a result of this change. Many of these changes will not significantly impact brands, but they should continue to post stories that are relevant and engaging to their audience.

When publishing posts, keep these ideas in mind:

• Post authentic, original content to create engagement among followers.

• Create compelling videos for posts, which could possibly rank higher on news feeds.

How The Markey Group Can Help

The Markey Group can help create engaging posts that will be favored by the new Facebook algorithm. Contact us today to discuss updated brand presence on social media, and how to take advantage of Facebook’s News Feed algorithm changes!