Happy New Year! We hope you enjoyed some time out of the office over the last few weeks with your family and friends!

Over the last few days we have spent some time thinking about all of the changes that happened in 2016. The search engine result page changed, paid search extensions were added, Google’s algorithm changed, social platforms changed – so much change!

We started a list of predicted marketing trends for 2017, but then found AdWeek already wrote an amazing article capturing everything we were thinking. Check it out here.

What do you think about their predictions?

We agree most with the growth of influencer marketing in 2017. Can you believe that digital spending will finally surpass TV spending this year? It’s crazy to think of all of the opportunities to spend digitally, and we think influencer marketing will see the largest growth this year.

In addition, mobile is taking over the WORLD! Even Google is optimizing to a mobile first experience, which means we will continue to see new opportunities to promote your brand via mobile platforms. Exciting stuff!

Give us a shout if you have any questions on how to best prioritize your marketing dollars. We are happy to give input or help you create a marketing strategy for 2017!

What marketing trends are you going to take advantage of this year?