Now, more than ever, engagement with your content on Facebook is crucial.
With Facebook adjusting their algorithm to favor posts from friends and families, businesses need to create content that urges user to engage – be it a like, share or comment – to be shown in the news feed at all.
As business pages receive more engagement, they are signaling to Facebook that people like the content, which allows them to show up more and more within users feeds.
You have probably seen this with your business accounts. A typical post might have brought in thousands of likes and incremental traffic last year. That same post would struggle for likes and clicks this year, without engagement.
So, how can you improve performance despite these algorithm changes?
Here are 5 ways to increase engagement with your Facebook content:
- Pay to Play: The only surefire way to gain engagement is to pay for it! Paying to promote posts will ensure you don’t get lost in the shuffle of the newsfeed. The interface is very easy to use and the cost is extremely efficient. We recommend testing a few different campaign types out to get started, with a budget of $10/each.
- Be Social, Really: Engagement centers on interaction and dialog. On Facebook, that comes from interaction on the newsfeed. Share, like and comment on posts from partners, competitors, industry experts. Promote your clients and prospects, and show your personality.
- Be a Content Marketer: A consistently updated blog and Facebook page can serve as a strong foundation. Specifically, on the blog, you can leverage the content created to highlight your expertise and then share on Facebook.If you have some outstanding pieces of content, you can promote it on social media as a great way to drive new traffic and leads to your site via Facebook.
- Share Content: There’s only so much time in the day to generate relevant content. Find images, articles, infographics, blog posts and more to share with your audience. Ask them questions about to give them a reason to engage in the comments.
As Facebook continues to evolve, so will these strategies. If you are managing the Facebook presence for your brand, we recommend you start to implement these strategies into your daily work.
That said, things change quickly, so be aware that this is an evolving process.
Most importantly. HAVE FUN WITH IT! Social media should be fun!
If there is anything we can do to support you as you focus on driving engagement on Facebook, please let us know. We would be happy to meet with you and discuss different strategies to help improve business results from Facebook.