Water bottles, tumblers, mugs and more – drinkware continues to be a top selling promotional product year after year for our company. Most specifically, branded mugs are at the top of the list! 

It’s not hard to see why. Branded promotional mugs have been around for ages. Moreso, with caffeine consumption being a part of the daily routine, almost everyone has at least one mug in their possession – either at home or the office. Here are a few of the other reasons why branded promotional mugs are one of the top selling promotional products. 

  1. According to the ASI 2022 Impression Study, mugs are one of the 5 most influential promotional products among customers 45-64 years old. 
  2. This same study shows that drinkware is most influential in the Southeast, Midwest and Pacific – that is most of the country! 
  3. Studies also indicate that over 75% of participants were able to recall the name of the business after using a promotional mug.
  4. Promotional mugs are super cost effective. No matter what kind of branded promotional mug you order, there is a great chance that the printed mugs will cost less than a traditional marketing campaign, allowing for an excellent ROI. Consumers are about 2.5 times more likely to have a positive opinion about a brand after receiving promotional products compared to seeing online advertising!
  5. According to the Advertising Specialty Institute’s 2020 study, the average drinkware promo piece generates 1,400 impressions. What more can you ask for from a branded promotional mug?
  6. About half of American adults drink coffee daily, meaning mugs provide value to your employees and customers! In this industry, it is a known fact that people keep products that are useful and valuable for a longer time period, mugs specifically for an average of 12 months! 

Branded promotional mugs can be given away a number of ways: 

  1. Fill with candy and leave on the desks of all employees – surprise and delight! 
  2. Add coffee beans and ship to your clients as a midweek pick me up. 
  3. Bring to a trade show or event and pass out to attendees. Bonus points if you add a gift card to the closest coffee shop. 
  4. Include within a large box of branded products to launch a new product or create brand awareness. 

Learn more about the power of branded mugs

Whether you are looking to build repeat customers, expand your reach or market cost-effectively, branded mugs are an excellent choice. 

Not only do branded mugs have a wide appeal, they also come in countless variations! We have a large selection: travel, full color, glass and plastic. Send us a message today to receive a customized deck of mug options for your next promotional product!