PSA: Promotional Bags Generate More Impressions Than Any Other Product

As all marketers know, the most well-thought out strategy or specially developed tool means nothing without the results to back it up. 

Wonder no more, because the results are in: according to the Advertising Speciality Institute, bags generate the highest number of impressions of any promotional product on the market.

(Photo by Studio of Christine Wisnieski)

What Counts as an Impression?

In order to understand the value of this statement, it’s important to understand what exactly we mean by “impression.”

The number of impressions that a promotional product generates is determined by the length of time that a consumer owns the product, multiplied by the number of people that they come into contact with each month while using it. In other words, the more people who lay eyes on the product, the better.

Why Promotional Bags Are So Effective

Consider just how common branded bags are in public spaces, and it’s easy to see how they generate such a high number of impressions. How often do you see reusable totes and bags at the grocery store, the mall, the coffee shop, or the gym?

Additionally, a whopping 31% of U.S. consumers own promotional bags. With this many people owning and using branded bags, they generate roughly 5,772 impressions – more than any other promotional product in the United States.

Not surprisingly, women are more likely to own a promotional bag than men: 57% versus 42%, respectively. Among women, those in the age range of 18 and 24 are the most likely to own a logoed bag (57%), followed by those aged 45 – 54 (53%), 35 – 44 and 55 – 64 (both 52%), 65 + (49%), and 25 – 34 (48%).

And at just 1/10 of a cent per impression, bags are tied with writing utensils for the lowest cost per impression of all promotional items in the nation.

Want to see the results for yourself? Start shopping for promotional bags now! (Bonus points if you stuff the bag with merchandise, just like The Cleveland Airport did!)