10 Statistics to Change the Way You Think About Promotional Products

With so many advertising options available, finding the right marketing mix can be a never ending challenge for businesses. Knowing where to put your advertising dollars for maximum ROI can often feel like a guessing game, and trial and error can prove to be costly and frustrating.

Take the guesswork out of marketing with these 10 powerful stats that will change the way your brand thinks about promotional products.

1.) 8 in 10 people enjoy receiving promotional products

Yep, you heard it here first: a whopping 80% of consumers LIKE to receive promotional items like mugs, bags, pens, USBs, and more. They’re especially likely to love products that are both functional and attractive.

2.) 9 in 10 consumers can recall the branding they saw on a promo product

In this case, “branding” refers to the company name and/or logo. Additionally, 8 in 10 can recall the messaging (such as slogan or tagline), and 7 in 10 can recall the specific call-to-action. This is the highest rate of recall of ALL advertising mediums!

3.) 83% of consumers are more likely to do business with a brand after receiving a promotional item

This is phenomenal news for marketers, whose ultimate end-goal is to attract more business. Other actions taken by consumers who receive promotional products include researching the brand (79%) and adopting a more favorable impression of the brand (82%).

4.) 81% of people keep their promotional products for more than one year

Take a moment to consider how many other marketing mediums keep your brand front-and-center in front of your audience for an entire YEAR…with just a single investment. Radio, TV, and online ads come and go in the blink of an eye, but a single promotional product has the ability to grow your reach and number of impressions continuously over time.

5.) Bags generate more impressions than any other promotional product

Speaking of impressions, when it comes to maximum bang for your advertising buck, look no further than promotional bags. They generate nearly 6,000 impressions – more than any other promo item. After all, consider how often you see logoed bags out in public at the store, the gym, the subway, or the park. Every impression counts!

6) 42% of people have a more favorable opinion of an advertiser if their promo product is environmentally friendly

This opinion is especially strong among younger consumers in the 18-24 age range, women, and those who live in urban and suburban areas.

7) 66% of people re-gift promotional items

Of course, every marketer’s biggest concern with promotional goods is that their product will end up straight in the trash bin. But it isn’t so! The majority of consumers will actually pass along an unwanted promotional product to someone they know, increasing your reach and number of impressions in the process.

8) Promotional products are the most highly regarded form of advertising

In terms of likeability, consumers prefer promotional items over all other marketing mediums, ranking them ahead of newspaper ads, radio ads, magazine ads, TV ads, internet ads, and mobile ads. Of course, as the next statistic will demonstrate, there’s no need to do away with these other forms of advertising, because…

9) Adding a promo product to your marketing mix increases the effectiveness of other media by up to 44%

As it turns out, promotional products don’t just work great on their own…they’re highly effective at enhancing your marketing strategy overall. Talk about a win-win!

10) 91% of consumers have at least one promotional product in their kitchen

…whereas 74% have one in their workspace, and 55% have one in their bedroom. This statistic reinforces existing data that kitchenware and office supplies like mugs and drinkware, pens, notebooks, USBs, and reusable bags are among the most popular promotional products.

Are you sold on promotional items yet? Contact us today for custom promotional item ideas for your company!