Promotional gifts are the best way to make the right impression for your employees, clients and prospects. The proof is in the pudding:
- 88% of promotional product recipients remember the name of the advertiser on a product.
- 85% of promotional product recipients do business with the advertiser on a product.
That’s a lasting impact!
In a world where consumers are bombarded by marketing content on TV, their phones, social media and other places as well, promotional products stand alone.
Think about it: marketing messages are meant to interrupt and distract customers. A pop up ad on a website. A social media ad when you are scrolling Instagram. A commercial on TV. But a promotional product is organically welcomed by the consumer and then integrated into their lifestyle.
Here are just a few more reasons why promotional gifts make the right impression:
There are countless different ways to use promotional products
We believe that promotional products can be used alone or integrated with other marketing tactics and media. For example:
- Onboarding program for new employees
- Giveaways at a trade show
- Thank you gift to existing clients
- Employee relations/appreciation
- Company stores
- Incentive programs
Everyone loves something for free
Nearly 100% of consumers say they are willing to go out of their way to get a promotional product. No matter what type of promotional item you select, people will be attracted to the opportunity to have something new, for free.That’s a fact, considering that 85% of people who received a free promotional product did business with that company.
Practical Promotional Gifts Will Remain With Your Customer Longer
How long you might be wondering? 89% of consumers can recall the brand on a promotional product they received in the last 2 years! Direct mail and other types of marketing are thrown away or scrolled by so quickly, but promotional products are here to stay.
Make the right impression with a promotional gift strategy. This will allow you to get your brand in front of the right people while also building trust and appreciation with your existing employees and clients.
Regardless of the focus of your next campaign, we know there is a promotional product suited for you. Send us a message to get started today.
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