2021 was a year of innovation and changes in the events industry, especially when it comes to tradeshows and conventions. 

After speaking to colleagues and event professionals over the last few weeks, it seems that tradeshows and conventions will be back in a big way in 2022, with some changes. 

If there’s one thing we can say for certain about events this year, it’s that flexibility and adaptability will be key; and while events will be back, they may be different: 

• 2022 is going to be about taking all of the things we’ve learned during the pandemic and bringing it all together for can’t-miss experiences. 
• We expect to see shows return in a smaller and more focused way than previous years. 
• In addition, attendees may be more discerning about what they want to attend right now. This means that events will focus on providing the right mix of professional and personal connection experiences, creating opportunities for your brand to shine. 

Whether events are in person or virtual, branded products will continue to be crucial to increase event engagement, develop brand awareness, and create a more lasting impact upon event attendees. 

Here are some of our favorite branded items for your next tradeshow.

Useful branded items for safety

For in person events in 2022, safety is going to be key. We love the idea of gifting items that will help attendees throughout the conference and on their journey home. Think about things like hand sanitizer, face masks and antibacterial wipes. 

Based on your budget, you can provide one of these items or create a small box with a few different items for each prospect you meet!

Small items for your booth

Be prepared with a few different brand-building pieces that will help your booth and your brand stand out from the crowd. For example: vinyl stickers, mobile phone chargers, totes, canvas pouches, notebooks and water bottles. 

Personalized details

Of course it’s important to have small items at your booth ready to hand out to the masses, but we have also seen success in having a backstock of more high end items for very specific attendees. Is your team meeting people one on one? Are you going to touch base with top clients or prospects? Bring them something special, such as a backpack from The North Face, a leather dopp kit or branded apparel. 

Click here for a few of our very favorite promotional items. These are proven best sellers with excellent quality and they work for any occasion. 

Still planning a virtual event?

Not to worry – we have you covered! Send attendees a gift prior to the event, something that will be useful for them throughout the virtual event. A portable ring light for their computer, wireless charging mouse pad or a big coffee cup to keep them caffeinated throughout the day! 

Another option for virtual events is to create a pop up store and let the attendees select their own swag! We can create a store for you using proprietary software and feature a small assortment of branded items for attendees to select from. We can handle ordering, fulfilling and shipping the items out prior to or after the virtual event for you! 

Whatever the event, we can help you create meaningful touchpoints that your attendees will remember for years to come. From customization to storage, fulfillment and shipping, we can help you manage the process from beginning to end. 

Contact us today to chat more about how we can help.