In today’s world of Google and Facebook, remarketing ads and online TV – you might be wondering if there is room for “old fashioned” marketing tactics like promotional products? 

THERE IS! 

In a study of 3,000 consumers, aged 19-72 in the US and Canada, the value of promotional items was made clear. Here are some of the highlights of the PPAI Research Consumer Study: 

• 8 in 10 people like receiving promotional products
• 7 in 10 people wish they received promotional products more often
• 79% of people pass along promotional products (regifted, sold or donated) that are no longer valuable – creating a new phenomenon: secondhand promotional items 
• 72% of recipients believe that the quality of the promo items = reputation of the company
• 10 out of 10 people are willing to go out of their way to get a promotional product
• Promotional products are still effective: 85% of people remember the advertiser on a promotional product. 
• When it comes to promotional items in general, 52% of consumers keep them based on quality, 42% on utility, and 36% on overall attractiveness
• Top five favorite product categories include:
  • Wearables
  • Health and beauty
  • Technology
  • Food and beverage
  • Travel products

Now what? Consider how your business can use promotional products to drive business impact. We recommend that you select gifts that are innovative, well planned and relatable to your business. 

Looking to connect with your audience in a more meaningful way? We can help! Contact us today to get started!