Recent statistics from the Promotional Products Association International (PPAI) Consumer Study speak to the resonating power of promotional products in marketing. The biggest learning from the survey?

Promotional products were ranked highest by consumers across all generations as the MOST EFFECTIVE advertising vehicle.

Are promotional products part of your current marketing program? You might want to consider a few of these statistics from PPAI as you review and refresh your marketing plan for the rest of the year:

• 89% of consumers received a promotional product in the last six months. Of those consumers, 79% researched the brand and 83% are more likely to do business with the brand.
• Nearly nine in ten recipients are able to remember the branding and eight in ten can recall messaging from at least one promotional product they received.
• Eight in ten consumers revealed that their impression of a brand positively changed as a result of receiving a promotional product from that brand.
• When asked to rate which advertising channels provide consumers with an incentive to take action, all generations regarded promotional products as most effective.

Looking to influence opinions about your brand?  Contact us today for a custom recommendation for your business. Our team can pull together promotional item options at any price point.