An often overlooked accessory in the promotional products market is without a doubt, the umbrella.

Think about it, when Mother Nature brings the rain, the umbrella can be a life – well, really a hair and outfit – saver. Here are a few examples of how promotional umbrellas can be used across industries:

  • Having a golf outing? The umbrella is the perfect branded accessory for everyone involved, much more versatile than the standard golf ball or tee set.
  • New employees starting on the job? Give them a valuable branded item that they will use regularly during inclement weather.
  • Are you a realtor? Bring your clients an umbrella before home tours on a rainy day!
  • Car dealerships are the perfect candidates for an umbrella. Car shopping doesn’t stop on a rainy day! Even better, provide an umbrella to everyone who leases a car as most people keep their umbrellas in their car – a perfect match!

 

In addition to being useful, we also recommend umbrellas regularly for many different reasons:

  • Umbrellas have a large printable area. This is a great opportunity to let your brand shine in a big way.
  • Umbrellas are not gender specific, which means there are no specific sizes to worry about!
  • Compared to other promotional items, most recipients do not have a strong preference in terms of style or color, they just want the umbrella to work!

 

Still not sold? How about these important stats about promotional umbrellas from the Advertising Specialty Institute:

  • 25% of U.S. consumers own promotional umbrellas
  • 51% of consumers state they would be more likely to do business with the advertiser who gave them an umbrella
  • Ownership of umbrellas trends up with age – perfect for an older demographic (45 +)
  • 1,331 impressions are typically generated over the lifespan of a promotional umbrella

 

Most importantly though, umbrellas are one of those items that everyone needs!

83% of consumers state they would keep a promotional umbrella because it’s useful. Many people don’t seem to ever want to buy themselves an umbrella; it’s usually an emergency purchase when being out and about and it starts to rain. Therefore, when people get an umbrella as a promotional item, they are excited!

 

Make umbrellas part of your promotional item strategy this year! Contact us for pricing and customized suggestions based on your needs.