Regardless of the size of your business, you are likely looking for ways to increase your marketing power.

Lucky for you, it’s not complicated to be a good marketer. One thing that can really help though? Add promotional items to your marketing mix!

At The Markey Group, we really believe that a tangible promotional product, branded with your company logo is one of the most effective ways to increase brand awareness and get your name out to a large quantity of prospects.

Think about it: If you pass out 500 pens, your brand exposure has already increased exponentially. What business owner doesn’t want that? In addition to creating awareness, promotional items can build goodwill with your existing customer base, helping to increase repeat business and sales as well. A dream, right?

We could go on and on about the benefits of promotional products; here are just a few ways we think they will benefit your business, regardless of the size or industry!

 1.      Promotional items help you reach a wider market.

As we mentioned above, giving out a promotional item allows you to increase brand exposure. Remember, it’s not just the recipient who sees your message, your audience will likely increase to include their personal and professional circle as well.

 2.      Promotional products are useful, therefore they are noticed.

General advertising is easy to overlook: fast forward through a commercial or scroll past sponsored Facebook ads. However, the right promotional product can be useful to the recipient, making it impossible to ignore.

Bonus points if your item is appealing enough to create long-term brand exposure. A great water bottle or coffee cup for example, could last years!

 3.     Repetition penetrates even the dullest of minds

One of our favorite quotes… because it’s true! Repetition is an effective way to help your brand stand out in a crowded marketplace. Create repetition and increased exposure to your brand with promotional items!

… and, there are more benefits!

In addition to creating awareness, promotional items can build goodwill with your existing customer base, helping to increase repeat business and sales as well. Win, win!

Don’t forget your employees! Promotional items are effective in creating goodwill and motivating employees, helping them form a favorable view of your business.

As you can see, we are passionate about the benefits of promotional items! Contact us today for more information and custom promotional item recommendations for your business!