In 2026, branded swag is less about stuffing a bag with tchotchkes and hoping something sticks, and more about choosing thoughtful and useful pieces. As brands look ahead to tradeshows, sales meetings, and even moments like Employee Appreciation Day or end of year gifting, the biggest trend is clear: thoughtful, functional, and lifestyle-driven merchandise wins every time.
As we head into 2025, we expect the following promotional product trends:
- Quality over Quantity
One of the most noticeable shifts over the last year and into 2026 is the move toward quality over quantity. Our clients are investing in better items that feel more like real gifts than giveaways. Think premium drinkware, sleek tech organizers, and elevated bags, all products that earn a spot on someone’s desk, in their car, or in their daily routine.
- Function first swag
When swag feels useful, it sticks around, and so does your brand.
With hybrid work here to stay, the best branded merchandise supports life on the go. Tech accessories that keep cords organized, insulated bottles designed for all-day hydration and versatile apparel that transitions seamlessly from work to weekend are becoming the most popular swag pieces for our clients.
These items don’t just look good, they solve everyday problems, which makes them memorable.
- Sustainability
Sustainability continues to be a major driver in corporate gifting and branded merchandise decisions, and we love to see that!
Brands are choosing sustainable swag that aligns with their values while still delivering on design and durability. The result is merchandise that feels good to give and even better to receive.
- Lifestyle forward design over “old school” company swag
Another trend gaining momentum is lifestyle-forward design.
Promotional products are increasingly designed to blend into modern life, not scream “company swag.” Clean lines, neutral color palettes, and subtle branding make items feel personal rather than promotional.
This approach works especially well for client swag, where the goal is to build long-term brand affinity, not just visibility.
Finally, branding itself is becoming more intentional. Logos are cleaner, placements are more thoughtful, and products are selected with longevity in mind. The Markey Group has always preached that the best swag tells a story about who you are as a brand, without saying a word. These promotional product trends play right into that.
The takeaway? Swag that feels considered, useful and well-designed isn’t just a trend, it’s the new standard. And in 2026, brands that get it right will be the ones benefiting the most from their swag investment.
