If you want to show off your logo, start with cool business promotional items. They are a direct reflection of your brand and your business. We truly believe that promotional products work – and the stats don’t lie:

  1. 90% of people who receive a promotional product can recall the name of the brand. (Source: PROmotion Marketing, LLC)
  2. Promotional products are ranked the most effective form of advertising across all generations. ( Source: PPAI)
  3. 85% of people who received a promotional product did business with that company. (Source: PROmotion Marketing, LLC)
  4. Adding a promotional product to social media ads increases the effectiveness by up to 44%. (Source: PROmotion Marketing, LLC)

How do you ensure that your promotional strategy works? You have to pick the most useful and coolest promotional products for your brand! What makes for a cool business promotional item?

  1. Useful Items – When selecting a product, think about an essential need for your target audience. This requires digging a bit deeper into either your buyer or employee personas to truly understand what they want and need. The coolest branded gifts will have a use outside of just promoting your brand. 
  2. Two-In-One Products – If it has more than one use, it’s probably valuable. Anytime you give a gift that can make someone’s life easier, there will be a sense of gratitude!
  3. Product Trends – Think about items in high demand. Now you should add your logo and provide it to your target audience. 

The coolest promotional products are things that people want to use and that spark joy— all while reminding your audience about your brand. If there’s one thing we know here at The Markey Group, it’s which custom promotional products are cool and can help your brand stand out from the crowd. Here are some of our favorites: 

Branded Miir Tech Organizer

We love this cool promotional item – a high end tech organizer – because it is truly a workday staple. Tuck cords and devices away securely and in style, and store this organizer in your purse or backpack’s main compartment for easy access.

Home Pizza Kit with Logo

A pizza kit delivered to your home! We love this promotional item, which includes a branded pizza board, branded pizza cutter and package of pizza mix to get you started. The instructions show you how to create both thin, crispy crusts and chewy Neapolitan-style crusts. 

This is a great way to bring your brand home, the pizza kit is fun for the whole family! 

Carhartt Rugged Professional Series Baseball Hat

Branded Carhartt is as cool as it gets! This high quality canvas hat offers stretch technology and a sweat-fighting sweatband. 

We selected a Carhartt hat for this feature, but feel strongly that you cannot go wrong adding your logo to any big name baseball hat – Nike, Under Armor, Richardson, etc. 

Leather Travel Pouch

We obviously think this leather travel pouch is a cool promotional item – we’ve used it as a promotional item ourselves! Every logo looks nice embossed on this soft leather. Perfect for the recipient to take to work, on a trip, or use at home. 

Branded Mophie Wireless Charging Pad

The mophie® 10W Dual Wireless Charging Pad can charge up to three devices at once. Two wireless charging locations deliver up to 10W of power to two enabled devices and one extra USB-A port to charge a third wired device.

This is perfect for the home or office, offering the ability to charge multiple devices at one time! 

Any of these custom business promotional items catch your eye? We’d love to help you bring your visions to life! Send us a message to get in touch with our team of experts.