Did you know that promotional products are thought to be the oldest and most effective form of marketing?

In fact, the first known promotional items date back to the 1700, where buttons were used to help elect George Washington! Some even say that a printer in our home state of Ohio helped to propel the industry by convincing a local shoe store to supply book bags with the store name to local schools. Pretty good idea!

Even as we head into 2017, promotional products are still a popular and cost effective way to create brand awareness. Here’s why:

Inexpensive, yet effective!

Everyone is on a budget these days, we get it! Tight budgets typically mean prioritizing the items that will you give you the most “bang for your buck”. With a small price tag but large, lasting impact, promotional products are a great value for your investment.

Just remember, the average cost per impression for many promotional items is much lower than that of TV, out of home and digital marketing initiatives. Think about all of the branded items you can get for less than a dollar!

Attract and retain customers!

Approximately 85% of people who receive a promotional product end up doing business with that brand at some point! What a great way to earn new business and create loyalty!

Tangible brand awareness!

When it comes to marketing, most businesses are looking for repeat exposure. We all know the law of seven (most people need to see something seven times before it resonates with them), so be sure to apply that to your business! How can you keep your business consistently in front of customers in a cost effective way?

That is easy!

Think about you’re your clients want and give them just that.

There is nothing better than ensuring your brand is at the forefront of potential and existing client’s minds at all times! Is there anything better than knowing your clients and prospects are staring at your logo all day long at their desk with calendars, speakers or a USB?

Give us a call or shoot us an email if you have any questions or would like a free quote on promotional items for your business.

Click here to download our free promotional product infographic!