Consumers Want Promotional Products

We’ve all been there: you have to urgently jot down a phone number, so you grab the closest pen and notepad you can find. After, when you look closer, you realize the pen is labeled with the name of a doctor’s office you once visited, and on the top of the notepad is none other than your old company. You wear a branded t-shirt you received from a company outing five years prior, and Jerry in the cubicle next to you sips on a promotional coffee mug from a conference last year. Promotional products win again!

Study after study confirms: Consumers love promotional products, and so do employees. From a recipient’s point of view, who couldn’t always use a new t-shirt or reusable grocery bag? And branded items certainly hold their value for the companies that distribute them.  According to PPAI Research, 83% of survey participants said they would like to receive a promotional item with an advertising message. At the minimum, these products are a welcomed gift and can spread the word about your brand with minimal effort.

Promotional products hold power

The effectiveness of promotional products relies on various criteria, but the main goal is to provide a product that has a practical, everyday use or function in a person’s life. Research supports the idea that even if the original recipient doesn’t use the product, he/she is likely to “regift” it to someone else, which can be just as effective. 

How to get “Jerry” to recall your brand

A little creativity goes a long way with promotional products. More expensive doesn’t necessarily equate to more success.

A simple, inexpensive pen can be just as successful at increasing brand recognition as a more expensive gift. When deciding on promotional products, we at The Markey Group will work with you to answer the following questions:

  1. Is the product useful?
  2. Is the product desired by your consumers/staff?
  3. Is your brand well represented on the product?
  4. Are you excited about the product?

Employees, stakeholders and consumers are more likely to use and recall branded items that are useful to them. Reusable grocery bags, travel coffee mugs, and t-shirts are just a few examples of classic, yet effective products that recipients continue to enjoy and use day after day.

Contact Us

Interested in getting your message across through promotional products? Contact us today and we will work with you to research and manage an effective marketing plan to increase brand exposure today!