In today’s modern world of marketing, it’s easy to see how a business could struggle to keep up with the hustle and bustle of the changing landscape. We get it, it can be overwhelming to keep up with trends and changes!

The reality is, we can’t do it! Businesses of all sizes must carefully choose which platforms they invest their time and money.

That said, there is one force dominating modern-day society social media! We all know this because you likely check your social feeds several times a day. Don’t worry, we are guilty too, AND SO ARE YOUR CUSTOMERS! So, what is the one social networks that we recommend you don’t ignore? Facebook!

Facebook ads present a unique opportunity for businesses today, because:

  • They can reach as many people or more people as radio or TV, across multiple counties.
  • They have sophisticated targeting like AdWords.
  • The minimum spend is just $1 per day.
  • They are the lowest cost per 1,000 impressions ad in history. They average at 1% the cost of TV ads!

Here are four more reasons why we recommend businesses small and large invest in Facebook advertising.

1. Your customers are on Facebook

Facebook’s user base is larger than China’s population – and China is the world’s most populous nation! Just last year, Facebook Ads had more than 22 billion clicks. BILLION!

Facebook is providing businesses with the world’s single largest platform for advertising.

So yes, your audience is out there. And Facebook makes it easy to find them too!

2. Exceptional targeting capabilities

No other social network has the same level of granularity one can enjoy when using the targeting capabilities of Facebook.

As with many networks, users can begin with targeting by demographics, location and personal interests. More saavy options are available as well, for example it’s possible to build custom audiences based on a subset of existing customer data that you provide.

You can take this one step further by using their lookalike modeling to build an audience that looks similar to your existing customers as well.

3. Budget friendly options

Whether you have $2 or $2,000 a day to spend, Facebook makes it possible.

Currently, there are two ways in which Facebook allows you to bid for ads: cost per click (CPC) or cost per 1,000 ad views (CPM). When setting up your ad campaign, you can choose which option you want.

Even just $2 a day can give businesses access to thousands of new prospects each month.

Want to figure out your potential reach? Facebook has a built-in calculator, which businesses can use to understand their reach, based on their budget and specified targeting.

4. Ads create engagement

Even just a few years ago, most Facebook marketing strategies revolved around creating a solid page and growing the number of ‘likes’ as high as possible.

A strong fan base is still important, but marketers today must focus on engagement as well to ensure a position in the newsfeed.

Engagement is one of the top factors of the Facebook algorithm, the more people like, comment and share on your posts, the more likely it is that Facebook will show them again. In addition, as people engage with your page, that activity may be shared in others newsfeeds as well. That’s a great way to increase brand awareness among a new audience!

Are you ready to jump on the Facebook bandwagon? Contact us today to discuss how we can support you!

What’s the most effective Facebook ad you have ever seen?